This design was created to define my perosnal Brand Identity: 'Rashmi Designs' and represent the influence my culture and values had on me. I took inspiration from my language, Kannada, which takes the form the Sun and its rays. The letter that I chose exemplifies the meaning of the name Rashmi, sunrays.
Instead of creating a t-shirt in the traditional way, just placing the logo on upper part of the t-shirt or on the side of the sleeve, I created several new and unique styles. It gives it more of designer t-shirt aura and makes it very attractive, versus the typical branded shirt that makes wearers skeptical to wear it.
PROTOTYPE
These are some of the ideas I processed during ideation
OUTCOME
The final brand identity for Rashmi Designs is divided in three categories. Primary, Solid colors and black and white.The "primary" category consists of two versions, 1. White on black background 2. Orange on blue background. The other two categories, "black and white" and "solid colors" have, 1. White on black background 2. Black on white background and 1. Orange on blue 2. Blue on orange background respectively.
