The ‘Fairy Godmother’ concept was created to provide customers with desirable, high quality, well fitted styles, supported by first class service. The Triumph ‘Fairy Godmother’ simply and beautifully educates customers about getting expert fitting advice and help when buying a new bra.
The main issue being that many women wear the wrong size bra. Personal research showed that the reason for this is that from a very young age girls’ bras were sized and selected by ‘eye’, by their mothers.
The Fairy Godmother is there to provide advice and takes care of customers.
The Triumph Fairy Godmother is passionate and provides a service for women of all ages, who deserve to be beautiful and confident with their figures. This concept has been applied to A4 and A5 tent cards, swing tags, floor standing and lingerie department boards.