D&AD - Duality Skincare

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D&AD - Design Bridge New Blood

Break New Ground In Beauty Branding

Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. Brands must represent, not patronise and it is important to confront these issues in a way that is authentic and not demanding. The target audience is consumers of beauty products, of all gender identities, who want a forward-thinking beauty brand that reflects what matters to them most.

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Duality Skincare

Cactus & Seasalt

Moisturiser, Face/Body Scrub & Face/Body Wash

Duality is a unisex, all natural skincare brand, dedicated to going back to the basic elements of nature by providing simple skincare that fits our hectic lifestyles, encouraging us to embody ourselves with a little more confidence. Our goal is to stimulate a self sufficient outlook on beauty that connects all gender identities through luxurious and beneficial ingredients, with products that are cruelty and chemical free. We are an environmentally aware brand and provide our audience with an experience which is unique from the typical buy-bin approach.

The Name

"The reality is that there can be no beauty without duality.

Would we truly appreciate beauty without having known its opposite?"

Inspired by opposition.

Dual gender, dual ingredients and dual purpose - to be a beauty brand and to engage the audience in a more sufficient and sustainable lifestyle.

Brand Toolkit

Colour Palette

Typography

Inspiration

Colour Variations

Packaging

The packaging of our skincare is produced from seed embedded, biodegradable materials. Once used the containers can be planted into a pot supplied within our limited edition set, or placed in soil outside to naturally biodegrade, dispersing the embedded cactus seeds.

Limited Edition Set

The limited edition set includes x1 Moisturiser, x1 Face/Body Wash & x1 Face/Body Scrub. Each product is sealed into a washed stone plant-pot.

The design is inspired by the geometric nature of seasalt crystals and cactus leaves, providing an aesthetically pleasing balance between the ingredients. Alternativley, the empty packaging can be placed into these pots, removing all labels and adding soil to grow cactuses.

(When packaging is removed/placed in the pot the Duality symbol can be seen, reflecting on the overall nature of the brand)