VICTORIOUS T-SHIRT
In volunteering for a non profit Christian organization, I was asked to create a t-shirt design for
the organization's annual Women's Retreat. The theme for the retreat was "VICTORIOUS" and was meant to be a time of empowerment and fierce encouragement. My original concept was of a woman warrior, who was meant to embody the women at the retreat as confident, but not aggressive. That idea was rejected, and I was asked to try again. I ended up making a more abstract shirt design that incorporated some intense hand drawn patterns and custom typography. The shirt was a success, and I actually learned a lot about staying on track with the theme that my clients had come up with. In the end, it's not necessarily about what I think will look good, but what works the best with what the concept is.
the organization's annual Women's Retreat. The theme for the retreat was "VICTORIOUS" and was meant to be a time of empowerment and fierce encouragement. My original concept was of a woman warrior, who was meant to embody the women at the retreat as confident, but not aggressive. That idea was rejected, and I was asked to try again. I ended up making a more abstract shirt design that incorporated some intense hand drawn patterns and custom typography. The shirt was a success, and I actually learned a lot about staying on track with the theme that my clients had come up with. In the end, it's not necessarily about what I think will look good, but what works the best with what the concept is.
