Here is the campaign I developed for Fender Guitars. This campaign encompasses print ads, Instagram posts, an animated gif, a billboard, and a new product concept. The target customers are mid-range to high-end shoppers who appreciate music and want to play on the highest quality instruments. This customer is a music geek.

 

Fender knows great music comes from the musician. Much like how a guitar plugs into an amp to maximize its volume, a musician plugs into a Fender to maximize their potential. I present to you my brand campaign, Amplified.