HUDDLE is a global event ran by the media agency network, Mindshare.
Described as the ‘anti-conference’, there are no PowerPoint presentations - just a mix of leading media, cultural and tech players, entrepreneurs and the most inventive minds in the industry. As long as you’re learning, debating or questioning, it’s a Huddle.
With over 200 ‘Huddles’ in one day, the event attracts over 1,500 people, in London alone. Originally launched in London in 2012, HUDDLE is now a global annual event for each of the 86 Mindshare markets worldwide.
To ensure the event collateral worked globally with cultural and language considerations, a rebrand of the event identity was required to bring the event inline with the agencys’ new brand identity and facilitate cross-market and langauge adaptability whilst maintaining strong global consistency.
I directed the identity devleopment comprising of market specific logos, library of treated images, office decor, packaging, promotional and digital and print ads, merchandise and apparel, stationery, booklets and schedules.
