The concept of the Warheads Print campaign plays on “Fear made Fun” which places emphasis on the scary element of an extremely sour sweet. It is a fearful experience that people still tend to enjoy. Therefore, the idea is to take things that people are generally afraid of and take away the element that makes them most scary. Then replace it with an element of fun.
The first Print ad is a digitally painted version of a shark. Many people are afraid of sharks because of their teeth. The idea is to replace the teeth with party chattering teeth that adds the element of fun. The second Print ad depicts a snake which is also digitally illustrated. A snake is also an animal that people are deathly afraid of and, therefore, by removing the snake’s tongue and replacing it with a party streamer the element of fun is added.
