Powerade Zero is a zero sugar, calorie free fitness drink. The 1st of its class offering all the optimum benefits and refreshment needed during workouts, without any drawbacks. Its formula helps provide energy to working muscles, and vitamins B3, B6 and B12. Driven by the Big Idea that: "less is now more". (Humber College, 2016)
Slim Vending Machine
Being a light/diet product, we decided to take advantage of the usual gaps found between calorie dispensers aka vending machines.
Flying Bottle Bus Shelter
Again playing on the idea of light, this stunt would feature a Powerade Zero bottle being propelled by air - ultimately making the bottle fly around in the glass frame.
Floating Bottle Stunt
Floating Bottle Stunt - Floor Decal
Floating Bottle Stunt - 2nd View
Sport Event - Blimp
Just like Powerade, blimps go hand in hand with sports. As a matter of fact, PowerRade is the official sports drink of NASCAR, the PGA tour, the Olympics, and FIFA. This Powerade Zero branded blimp will continue selling the idea of lightness, while providing fans with exclusive camera angles and behind the scenes views - thanks to its giant screen.
NASCAR - Blimp
