Jeep VR-T Experience (Campaign)

Promoting a Jeep VR Experience

The Jeep Virtual Rubicon Tour (VR-T)’s purpose is to inspire extraordinary adventures by riding through the Rubicon Trail and embracing its entire story. Its purpose is to instill confidence and inspire a Jeep state of mind: a freethinking independence and sense of empowerment. It is intended to get viewers to be motivated by life and passion rather than status. VR-T’s purpose is to restore people’s aspirations and dreams, virtually giving them the opportunity to escape their strict every day. In essence, VR-T was created to pursue adventure and illustrate possibilities; it was made to make people feel free. (Humber College, 2016)

Jeep Virtual Rubicon Tour (VR-T) Headset

VR Binocular Stunt

These VR binoculars will be located on national landmarks and skylines. Unlike other binoculars, the Jeep branded one will offer a VR experience, where participants will see a full 360-VR experience of the Rubicon Trail - providing them with an instant escape.

Lenticular Billboard

Lenticular billboard ad promoting the VR experience in a simple and efficient way.

Programmatic Ads - Weather Cloudy

Being a specialty product, buying a car requires a lot of research. According to the Canadian Car Buyer's Journey, consumers can spend up to 26 days thinking about buying a car and 19 days actively researching brand, model, and features. With these programmatic ads we will be able to target the consumers according to his specific internet searches, ultimately delivering the right ads, at the right person, at the right time. Thus, capturing the budget effectively and telling the right story to the right user.

The different situations we will like to focus on are: Weather (Cloudy + Snow), Lifestyle (Kayaking + Mountain Biking, and Car Features (Off Road + 4x4).

Programmatic Weather - Snowy

Programmatic Lifestyle - Kayaking

Programmatic Lifestyle - Mountain Biking

Programmatic Car Features - Off Roading

Programmatic Car Features - 4x4

Interactive Screen

These screen ads will feature a short preview of VR-T tour. With the help of their cell phones, participants could maneuver the perspective they see on the screen.