WMU Thesis's profile

Michaela Penberthy | Sustainable Packaging

One of the final designs for the reusable prescription bottles.
Thesis Statement
 
The amount of waste that is thrown away each day is staggering. A massive contributor to the millions of tons of waste going to a landfill, comes from product packaging. I focused on one type of packaging, prescription vials. I have studied the amount of waste prescription vials create in one year and the regulations for packaging medication, to design a more sustainable way to package prescription drugs. 
Second final design for the reusable prescription bottles.
This image shows the redesign of the label. 
Top two images: Bar graphs that illistrated the amount of waste we would use, just on ages 65 and up, to how much it can save by just reusing the bottle
Bottom two images: Pie charts that show the comparison between persciption vials to all other medication packaging. And the amount of plastic that goes into perscription packaging.
Video recording of my thesis presentation.
Background Information
Plastic is a huge contributor to the millions of tons of waste going to landfills each year. And a major amount of this plastic comes from product packaging. About 33.6 million tons are discarded yearly and only 6.5 percent of that is being recycled. Plastic only has one useful life after its initial use and then its down cycled and turned into a product that can no longer be recycled, such as piping and oil jug containers.
            There are 2.74 billion prescription bottles being shipped yearly. If 192 bottles fit in one cubic foot box, then there is a total of 14,270,832 being shipped in one year. If you were to line all those boxes up, one after another, then it would reach from California to New York to Portland, Maine. That distance totals about 2,702 miles. It takes 14,569 semis to ship all these prescription bottles in one year, using a total of about 297,306,250 gallons of fuel. That would be enough fuel to fill 450 Olympic size swimming pools. Now looking back to the 2.74 billion bottles that are being shipped yearly, that only makes up 5.2 percent of the total amount of medication packaging. And 49 percent of the all medication packaging is made out of plastic. 
             To accurately compare how much is being used now to how much it would be save if the bottles were recused, I focused on the number of Americans that are 65 years or older. There are about 43.1 million adults that fall under this age gap. That’s only 13.7 percent of the total United States population. However, Americans that are 65 years or older are consuming 40 percent of all yearly prescriptions. This age group is on an average of 16 prescription drugs each year. Looking at just one person one 16 prescriptions, getting a refill every month, that’s a total of 192 prescription bottles they are throwing away in just one year.  Refer to the bar graph above that compares the amount of prescription vials that are being used versus what it would be like if the prescription bottles where to be reused, within a 5 year span by adults 65 years or older.  As illustrated above, there is a massive decrease by simply reusing the bottles. If we keep using the same system, there would be about 38 billion prescription bottles being used however, if we just simply reused the bottles, replacing the bottle only once a year, 3.17 billion would be used. To ship the 38 billion prescription bottles it would take 4.13 billion gallons of fuel. And if reused the bottles it would only take 34.42 million gallons of fuel. 
 
Project Intent and Audience         
The audience I wanted to focus on was obviously to bring awareness to everyone, but mainly I am targeting consumers that are regularly on medication. My intention of this thesis is to come up with a more sustainable way to package prescription medication that a consumer would receive from a pharmacy. 
 
Research Process
Upon research, the redesign of the Target prescription bottle was extremely beneficial. There were studies done with the consumers, after the bottle was redesigned, to see how consumers reacted. The benefits and positive reactions to the prescription bottle were then applied into my redesigned prescription bottle and label. Target designed their bottle to stand up on the cap, had a flat surface that the label sits on so its easy for the customers to read, and a color band so that if there are more then one person in the family on prescription medication that each person in the family has their own color.
Target perscription bottle that they redesigned, to better benifit the consumer. Source: http://abullseyeview.s3.amazonaws.com/wp-content/uploads/Screen-shot-2012-10-29-at-8.28.31-AM-e1351514291477.png
The below image illustrates what prescription bottles look like currently. As you can see they are an overwhelming, chaotic design. This can be dangerous when you are dealing with multiple drugs or if there are multiple people in one household talking different medications.  For example, there is some sort of hierarchy but making not as important information important, and things that attention should be drawn too, are in very small text. Also the label wraps around the bottle so you have to constantly rotate the bottle to read the directions to even see whose pills they are for. 
What the prescription vials currently look like. The label is hard to read beacuse it wraps around the bottle. Source: http://www.consumerreports.org/health/resources/images/best-buy-drugs/prescription-labels/bottle-pictures/costco_lg.jpg
Design Process
After much research, having a reusable prescription bottles seemed like the more effective and efficient solution. At first, I was looking at different materials that could replace the plastic but because of the FDA guidelines, plastic seemed like the best material. The FDA states that the prescription packaging have to be light resistant, water resistant, durable so that if it is dropped it doesn’t break and it has to have a child proof cap. So with that information, having the packaging be the same just reusable each time you go to refill your medication seemed like the best option.
I chose to have the shape of the bottle be rectangular so that there would be a flat surface for the label to sit on, as well as it would fit better in a cabinet filled with multiple bottles. Having a rectangular bottle shape also eliminated the empty space when they are being shipped. I also applied the color coating idea, from the Target prescription bottle, to my design but instead of a band it would be the whole cap. That way there is a larger area that is the designated color and would be harder to miss. I redesigned the label with better hierarchy. Showing more emphasis to the more important information such as direction and patients name. I also design a couple different pattern choices with different color options as an example of what they would be able to customize their bottle to look like.
 
How it works
The customer would purchase the desired bottle online or there would be a couple choices at the pharmacy they would be able to pick from. Then they would bring their empty bottle to get it refilled. The pharmacy would refill it and apply the updated label. Then the customer would have that till it runs out and then they would bring it back to get refilled, and the cycle continues. To make sure that the cap stays child proof they would get switched every couple of times. The pharmacy would have a set of different colors so they they would match the color that was designated to that family member. 
First sketch, I designed in Blender, to come up with an efficient shape. The bottle had to a rectangle or square to have a flat surface for the label to sit on.
Second Sketch, trying to figure out the more effective shape- working with the shape and size of the child proof cap.
 
Final sketch of the shape of the bottle. 
Working with adding pattern option number one.
Adding pattern option number two, and working with the camera in blender to photograph and render a relistic version of the perscription bottle.
Conclusion
I have rendered a new design for prescription bottle and redesigned the label, to make it easier for the consumer. I have designed the patterns for the newly designed prescription bottles, o make them more personable. I also designed an information design to compare what is being wasted now to how it could benefit the environment, by just simply reusing the prescription vials.
 
References
 
Improving Medication Adherence Through Packaging. (n.d.). Retrieved March/April, 2016, from http://www.hcpconline.org/member-news-document/HCPC-White-Paper-Improving-Medication-Adherence-with-Packaging.pdf
 
Managing Pharmaceutical Waste: Best Management Practices for Plastic Medication Containers from Consumers. (2005, November). Retrieved March/April, 2016, from https://nerc.org/documents/plastic_medication_container_bmp.pdf
 
CHO, R. (2012, January). What Happens to All That Plastic? Retrieved March/April, 2016, from http://blogs.ei.columbia.edu/2012/01/31/what-happens-to-all-that-plastic/
 
ASCP Fact Sheet | American Society of Consultant Pharmacists. (n.d.). Retrieved March/April, 2016, from https://www.ascp.com/articles/about-ascp/ascp-fact-sheet

Maximum Legal Vehicle Weight Limits. (n.d.). Retrieved March/April, 2016, from https://www.nh.gov/dot/org/projectdevelopment/bridgedesign/documents/truckweights.pdf

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Costco_lg.jpeg [Image ofCOSTCOS  Perception bottles currently]. (2011, June). Retrieved March/April, 2016, from http://www.consumerreports.org/health/resources/images/best-buy-drugs/prescription-labels/bottle-pictures/costco_lg.jpg
 
Screen-shot-2012-10-29-at-8.28.31.AM [Image ofTARGETS  current prescription bottle]. (2012, October). Retrieved March/April, 2016, from http://abullseyeview.s3.amazonaws.com/wp-content/uploads/Screen-shot-2012-10-29-at-8.28.31-AM-e1351514291477.png
 
Michaela Penberthy | Sustainable Packaging
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Michaela Penberthy | Sustainable Packaging

The amount of waste that is thrown away each day is staggering. A massive contributor to the millions of tons of waste going to a landfill, comes Read More

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