Summary:
Castro-Rojas is an affordable luxury fashion brand focused on unique and exclusive lifestyle collections. As part of a new marketing strategy, the rebranding centers around developing a new, bolder, yet timeless logo.
Goal:
The old logo was generic and lacked individuality.
Castro-Rojas needed more than a logo, it needed a custom and unique, yet elegant brand that reflects Castro-Rojas' sophisticated personality.
It must also be versatile enough to look good in multiple mediums (Web, Print, Clothing, etc)
It must also be versatile enough to look good in multiple mediums (Web, Print, Clothing, etc)
Approach:
After exploring several options and narrowing it down to the winning concept. A minimalist monogram logo that leverages Black&White/Positive&Negative Space to stand out.
BRAND IDENTIFIERS:
A brand’s most recognized identifiers are garment labels and shopping bags; Castro-Rojas identifiers will include the brand’s logo centralized and secondary material will include our CR skull, that features our monogram logo for eyes. Castro-Rojas will manufacture its garments label’s woven in silk on a small square, the shopping bags will also have the logo centralized giving it a more elegant visual.
Design is not how it looks; it's how it works
- Steve Jobs
- Steve Jobs
