囫圇症 / You Are What You Read
Graduation Production
Branding Identity and Copywriting Vivia Wang
Graduation Production
Branding Identity and Copywriting Vivia Wang
Project Planning and Data Analysis Chieh Wen Li
Visual System and Website Design Yi Mei Hong
Visual System and Website Design Yi Mei Hong
Type Social Issue
Date Jun 2013 - May 2014
Date Jun 2013 - May 2014
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我們處在一個資訊爆炸、媒體亂象的時代。
資訊繁雜且大量，而現代人因資訊容易取得，可能未經思考便全部接收這些訊息，
我們把這現象稱作囫圇症。
We are now in the era that mass media is highly developed, which leads to the explosion of information.
The ways of acquiring information are so diverse that we have a tendency of absorbing huge amount of information without critical thinking. We name this issue “囫圇症 (HU-LUN-ZHENG)”, named from a traditional chinese idiom which means gulping.
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我們建立一套系統來釐清目標、目的，以助於我們釐清問題並解決。
The list above help our team to further organize and clarify what the problem and aim is.
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為了證明台灣的媒體偏頗，我們整理2013年9月的國內大事及國外大事。
對比之下，國內新聞大多充斥娛樂及政治，缺少更多其他領域的報導。
Our team collects important events, happened both internationally and locally,
in September 2013 in order to reveal the chaotic situation in Taiwanese media society.
By contrast, local news of Taiwan is usually lack of global aspect,
filled with entertainment and social media.
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台灣是個資訊自由度高的國家，但因限制較少，媒體新聞普遍偏娛樂化並缺乏國際觀。
大學生受其影響，缺乏獨立思考的能力，只是被動地接收資訊。
Taiwan is a high Press Freedom Index country.
But due to the less restrictions, media news become entertainmentizated and lack of international view.
Under these circumstances, students are short of thinking independented but getting the information passively.
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藉由調查，我們發現台灣大學生最主要的問題是過於被動吸收資訊。
因此我們必須幫助他們矯正吸收資訊的壞習慣。
Throughout the survey, we realize Taiwanese students tend to receive information in a passive manner.
As the result, we aim to help them recognize and correct this bad habit.
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為了解決這狀況，我們建立一個類似診所的平台。
利用「分析、諮詢、矯正」三步驟，針對患者進行一對一的診斷，
再用測驗檢測該患者可能患有的症狀，提供處方並對症下藥。
In order to cure HU-LUN-ZHENG, our team set up a system with traditional chinese clinic style.
The system includes 3 categories: analyze, consultation and remedy.
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囫圇症有五種類型，我們利用五種器官描述每種類型的症狀和特徵。
病人可特過線上心理測驗檢測可能患有的症狀，再得到對症下藥的處方。
There are five types of HULUN-ZHENG, and each of them are represented with different body organs.
The so called "patient" can take the online test our team designed and receive the "medicine" for curing their sickness.
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資訊的吸收好比吃東西，不良習慣會影響身體的健康；
只有做好預防和保健，自身建立良好習慣，才能防患未然。
Just like eating inappropriately,
these bad habits could become the modern plague mentioned above,
and they could bring unpleasant influence to our daily life.
The only way to prevent this modern plague is to understand this problem,
and develop the habit of critical thinking in advance.
