Brief
Set by D&AD and Design Bridge
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Break new ground in beauty branding. Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. Your brand should be a response to some of the issues which modern, post-demographic consumers identify:
gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relivant to users of beauty products today.
gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relivant to users of beauty products today.
Response
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Introducing N I C E - N I C E offers a different kind of cosmetics brand; one that is built upon four main principles that make up the acronym that gives the brand it's name. Natural, inclusive, cruelty free and eco friendly, N I C E breaks new ground in the world of cosmetics branding and shows what a modern day cosmetics brand can, and should, be. Minimal design is used throughout the N I C E branding to communicate only the clearest and most important information to the consumer. All aesthetic elements have been chosen to reflect the N I C E brand values as well as to appeal to a mass-market audience of conscientious consumers.
In my response to this brief I chose to push myself further than simply designing the branding and packaging - I taught myself how to make soap and other natural cosmetics which allowed me to have full creative control over every aspect of the brand I was building. The final outcomes of this project were; the creation and design of the N I C E brand, producs and packaging as well as the 'Be N I C E' advertising campaign, web layouts, store furniture design and a promotional film.
This project picked up a Graphite Pencil at the D&AD New Blood Awards 2016.
NICE by Rebecca Petts Davies
Instagram @rhosyn
