Kelli Jenkins's profile

Lead Them To Water

Lead Them To Water
A poster designed to celebrate the protection of our most precious natural resource
I was one of ten designers from Herron School of Art + Design asked to participate in an educational art show and event. The only direction we were give in creating this work was the mission to convey the importance of the protection of our most precious natural resource: water. I was inspired by the White Water River watershed, and its role in my life as a native Indiana resident.

This event featured our work in an art show called The Thin Blue Line, where "each artwork becomes a personal exploration of a river that doesn’t divide a region, but holds a community together."

 I chose the phrase "lead them to water" because part of my job as a designer is to convey information to my audience. It is important for me when designing to share my experience and the information that I have gathered, and allow the user to interpret that in a way that they see fit. You can lead a horse to water, but you can't make it drink. If you are successful, they probably will drink, but you can't force them.

It is imperative that we address issues like this one, and that is why my efforts in designing for sustainable causes are ongoing. Thinking about this project subjectively and treating it as an art project about designing for a cause allowed me to look at my approach from the outside and measure my success.
Thinking of this project in this way inspired me to focus my attention on planning, promoting, and designing a pop-up exhibit for the Indianapolis Rain Garden Initiative.
Lead Them To Water
Published:

Lead Them To Water

A poster designed to celebrate the protection of our most precious natural resource

Published: