Christmas is with no argue the season of sharing.
But over the years it also has become the season of Maurice Levy wishes: the now much anticipated digital greeting of the Publicis Groupe CEO .
So, this year, to make Christmas even more enchanting to the 60 000 employees of the group we’ve decided to merge this two elements by creating the first end of year corporate message with a charitable purpose.
THE VERY GOOD WISHES!
We turned Maurice Lévy’s office into a funfair claw crane game for the benefit of the Make-a-Wish-Foundation:
The task was simple: pick up as many objects as possible during the time of the video to help Mr Lévy wrap up presents for the Make A Wish kids.
As they played on the game, people soon discovered, among other things, that they could grab everything in the office, including M. Lévy.
Cannes Lions : PR shortlist
New York Festival : Finalist
FWA : Site of the Day
