This was a campaign done some years back for Petrosains (the client). The brief was to come with press ads and supporting collateral for a science show for school kids. The basic premise of the science show was to highlight the way science and technology had evolved over time. The theme we came up with was initially 'The How of Then & Now' which later morphed into 'The Science of Then & Now' in order to accomodate the largely science-driven nature of the event.