Sam's Sweet Chilli Sauce Co. is a quirky & rustic brand that produces a high-end luxury product. The logo balances a hand-drawn typeface inside a decorative rosette. The apostrophe is disguised as a chilli with the rest of the type in strong formal capitals.
Label Designs
Inspired by medicinal label designs and cosmetics branding, these labels use a minimal colour palette, bold line work, and strong typography to make the product stand out on the shelves. When applied to the bottles, this understated design allows the product to speak for itself instead of taking attention away from it and gives the brand an air of confidence and exclusivity.
Website Design
Business Cards
