Fedrigoni is an Italian company producing everything from art paper and stationery to paper security systems and banknotes. Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products.
«More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mock ups for client briefs, small art projects, wedding stationery to student work.
The task was to «Creatively use graphic design and paper to introduce customers to the new Fedrigoni retail outlet at London Graphic Centre.»
The idea is based on common items that we observe almost everyday; business cards, post-it notes, private ads with tabs containing telephone numbers, colour samples and Pantone guides is the main inspiration.
The solution is a 2-in-1 interactive poster. That way people can take their piece of information and there will still be information left for the next person who showes their interest. There’s three layers before the bottom layer gets exposed – still to show the relevant information.