I illustrated a set of characters for use across all media. As well as creating a highly recognisable brand and making the best use out of the very tight budget, this solved the issues we were having with stock photography.
Setting up a photoshoot was another option, but is either costly or time-consuming, and when the staff member in the photo leaves the image becomes unusable. In addition, getting consent from staff and students is difficult (as they are shy); in care or childcare settings (the company’s main sectors) vulnerable people cannot give consent for their image to be used.