Lorinda H's profile

Characters and branding for training and recruitment

I illustrated a set of characters for use across all media. As well as creating a highly recognisable brand and making the best use out of the very tight budget, this solved the issues we were having with stock photography.

Setting up a photoshoot was another option, but is either costly or time-consuming, and when the staff member in the photo leaves the image becomes unusable. In addition, getting consent from staff and students is difficult (as they are shy); in care or childcare settings (the company’s main sectors) vulnerable people cannot give consent for their image to be used.
I created the concept and text for this flyer as well as the design.
I created the website's layout, code and text as well as the illustrations and graphics.
These wall-planners are used as a promotional give-away to partners and employers. See more.
Characters and branding for training and recruitment
Published:

Characters and branding for training and recruitment

Creating characters creates highly recognisable branding and solves issues we were having with stock photography.

Published: