Expressing through Slogans & Taglines
Tag lines and Slogans are a consequential part of any brand. They are often synonymous with the brand and aid communication while propagating their agenda to the classes.
This project aims to evoke a sense of feeling and emotions behind each tagline/slogan through calligraphic representation—suitable with the brand and justifying the connotations in more explicit way. Since slogan of a brand changes with campaigns, one might find old ones here. Taglines are attached to the brand and therefore stays stagnant.
Coke – OpenHappiness
McDonald's – I'm lovin' it
Nike – just do it
KitKat – Have a Break Have a KitKat
KFC – Finger lickin' look
L'oreal – Because you're worth it
Process & Documentation
~ Thank you ~
