*Disclaimer: The piece was created solely for the purpose of the One Show Young Ones Competition and was not commissioned by the client.
Awarded
One Show 2016 (Young Ones) - BRONZE
Problem
One Show 2016 (Young Ones) - BRONZE
Problem
The Fair Pay Act was passed in 2009. Yet, the wage-gap still exists today at
a staggering 22% between men and women.
a staggering 22% between men and women.
Solution
Novelty dollar bills are placed around locations where people would be more
likely to find lost money, e.g. vending machines. The bills contain a message
highlighting the wage-gap disparity. Furthermore, directing the finders/readers
to www.ilo.org and support their efforts to bring the Fair Pay Act into practice.
likely to find lost money, e.g. vending machines. The bills contain a message
highlighting the wage-gap disparity. Furthermore, directing the finders/readers
to www.ilo.org and support their efforts to bring the Fair Pay Act into practice.
Credits
Art Director: Rushil Nadkarni, Jocelyn Morera
Copywriter: Rushil Nadkarni, Jocelyn Morera
School: Savannah College of Art and Design
