A ManvsMachine project. Nike Flyknit is a cornerstone of product innovation for Nike, this film and campaign celebrate the innovation pillars of this technology – strength, lightweight, protective and precise.
The film follows the journey of a thread growing into complex patterns of knit and technology. The branding consolidates this technology across all departments of Nike, creating an identity that will be used across all Flyknit products in the future.
Our development film shows the process behind this campaign, exploring procedural animation techniques used in Houdini and Cinema 4D.