MTR Badam Drink Mix
This is the first project, where I have conceptualised, ideated, written and art directed the entire ad.
The Brief: MTR needed to grow the category and needed newer consumers to enter the Badam Drink Mix Category. They wanted to create something that makes MTR Badam Drink Mix synonymous with milk.
The insight I came up with was that children create a ruckus every time they need to drink milk and find new innovative excuses to skip it. The TVC was targeted towards kids, to change their perception towards drinking milk and ask them to influence the parents into buying the mix. It also introduced newer ways to consume Badam drink mix.
The TVC did very well for the brand and it increased the sale by a great percentage.
