As it stated in a brief, Imaginative paper shop should be promoted with creatively use of paper. I wanted to introduce customers to a new retail space, which offers single sheets of Fedrigoni paper. Fedrigoni is an Italian company, which produce luxury and quality paper for various purposes, including small art projects, mock ups for a client briefs, wedding stationary and student works.
My idea was to create a sensory (sight and touch) experience for a customer. In the conditions of fierce competition is not enough to present product visually. Tactile experience provides an opportunity to have clear understanding with what kind and quality of paper a customer may work.
I designed and created an invitation for customers, where the name of the shop, address and a company producing the paper are mentioned. The invitation is created in order to provide an interactive experience for a customers as well: inside of the box there is origami envelop with samples of paper range.
Two circles on a front page of the origami envelop are designed to direct the customer how it should be opened. Information text inside of the origami envelop briefly describes a company and a shop. At the back of the envelop there is a description of the paper range. It can be a reminder for client regarding the paper range.
Custom made box was created to insert the invitation in. Samples of Fedrigoni paper were inserted inside the origami envelop with a name of the paper range on them. By holding and touching the samples, a customer can have a tactile experience and the notification of a paper name as well.
The invitation can be sent to a customer either by post or be given in hand at the shop or promotional event.
Grey color of the invitation was chosen in order to evoke the essence of paper luxury and purity. White color types are emphasizing the idea of luxury, quality and purity.
My idea was to create a sensory (sight and touch) experience for a customer. In the conditions of fierce competition is not enough to present product visually. Tactile experience provides an opportunity to have clear understanding with what kind and quality of paper a customer may work.
I designed and created an invitation for customers, where the name of the shop, address and a company producing the paper are mentioned. The invitation is created in order to provide an interactive experience for a customers as well: inside of the box there is origami envelop with samples of paper range.
Two circles on a front page of the origami envelop are designed to direct the customer how it should be opened. Information text inside of the origami envelop briefly describes a company and a shop. At the back of the envelop there is a description of the paper range. It can be a reminder for client regarding the paper range.
Custom made box was created to insert the invitation in. Samples of Fedrigoni paper were inserted inside the origami envelop with a name of the paper range on them. By holding and touching the samples, a customer can have a tactile experience and the notification of a paper name as well.
The invitation can be sent to a customer either by post or be given in hand at the shop or promotional event.
Grey color of the invitation was chosen in order to evoke the essence of paper luxury and purity. White color types are emphasizing the idea of luxury, quality and purity.
Process and technique:
200 g grey color uncoated paper (envelop, box)
300 g white uncoated paper (box)
Box size: 15 x 15 cm
Invitation size: 28 x 28 cm (opened), 14 x14 cm (closed)
Silk screen printing: white types on a grey paper
Hand folded: box and envelop
Font type: sans-serif (clean and legible)
300 g white uncoated paper (box)
Box size: 15 x 15 cm
Invitation size: 28 x 28 cm (opened), 14 x14 cm (closed)
Silk screen printing: white types on a grey paper
Hand folded: box and envelop
Font type: sans-serif (clean and legible)
