Liz Lim's profile

Memphis Milano Brand Ident

Liz Lim
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About
 
The Project is to create a 15 second Brand Ident which effective captures the essence of the brand through mood, style and metaphors.   
 
Approach

I decided to represent the memphis art movement at its core ideas and inspirations: wild, rule-breaking, pop-culture influenced, gaudiness and absolute chaos. Through animating the iconic patterns of the memphis movement, I seek to present the repulsion and attraction we have towards the crazy 80's movement and how it impacted the world and sealed the deal to become a historical the visual representation of the decade.
 
The ident is designed for a fictional gallery exhibition featuring works from Memphis Milano, the ones who started it all. 
 
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
Memphis millano memphis movement 80's design Pop Art Memphis Art Movement rock shapes geometry 80's design
University Project 2016 | Under the guidance of Professor Candice Ng
Memphis Milano Brand Ident
Published:
Liz Lim's profile

Owner

Liz Lim's profile
Singapore, Singapore

Memphis Milano Brand Ident

About The Project is to create a 15 second Brand Ident which effective captures the essence of the brand through mood, style and metaphors. Read More

Published:

Tools

Creative Fields