OPPORTUNITY

Develop a brand and packaging that improves the functionality of an existing product. 

 

SOLUTION

Ambrosia is a makeup company inspired by the life of the Rainforest. Just like nature, beauty should be simple. Ambrosia pairs all-natural makeup with eco-friendly packaging. This packaging is designed for mineral foundation in a loose powder form. It eliminates the need for pouring and reduces excessive waste of the product by utilizing a twisting mechanism that pushes the powder into a basin where it can be conveniently accessed with a makeup brush. Leftover powder can re-enter the container by twisting the base in the opposite direction. When combined with a screw-on top, Ambrosia makeup is portable and hassle free.