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COORS LIGHT - VIRTUAL REALITY

AFTER SELLING IN THE VIRTUAL REALITY PROGRAM, WE WERE TASKED WITH CREATING A COORS LIGHT VR HEADSET DESIGN, LANDING PAGE FOR THE WEBSITE, AND A MAILER TO SET BE SENT TO CONSUMERS WHO WIN HEADSETS AS PRIZES.

CUSTOM DESIGNED COORS LIGHT VR HEADSET.
WHEN ORDERING WAS OPEN TO FIELD, 92,000 HEADSETS WERE ORDER.

THE HEADSETS WILL ALSO BE AVAILABLE FOR PURCHASE ON THEIR ONLINE STORE.

FRONT - VR HEADSET
INSIDE - VR HEADSET
FRONT - VR HEADSET SLEEVE
CUSTOM PATTERN DEVELOPED FOR COORS LIGHT VR PROGRAM.
LANDING PAGE IS STILL IN DEVELOPMENT, BUT WILL BE THE
HOME FOR ALL INFORMATION REGARDING COORS LIGHT VR.
MAILER EXPLAINING PROGRAM TO CONSUMERS WHO RECEIVE A VIEWER AS PRIZE
COORS LIGHT - VIRTUAL REALITY
Published:

COORS LIGHT - VIRTUAL REALITY

Custom headset, landing page, and mailer developed for Coors Light Virtual Reality Program.

Published: