Good Energy are a UK based renewable energy company. They currently have a core market of ecological people, and they are looking to expand their market to 'trend adopters' and 'savvy controllers' . Me and two others colaberated in a live brief to crate a marketing campaign for them.
We created a series of scarves with patterns from their logo, and planned this as a potential special edition campaign with a designer like Orla Kiely.
We also created a series of animations that would be played in digital advertising spaces like screen billboards and online. These would respond to the local weather, and links back to the British obsession with the weather, and how this effects renewables.