OFFLINE SUMMIT // WEB & BRANDING
Creative Direction for a conference in June 2016.
The OFFLINE summit is the first conference solely focused on the business of offline events and experiences: the marketing tactics and technologies that influence human behavior. Offline is a convergence of event marketers, technologists, and experiential specialists from brands and agencies. It’s a packed day of presentations, panels, networking, and demonstrations from top marketers to learn best practices.
The Mark:
The idea behind OFFLINE is very much a Unique Identification used with human engagement. I wanted to create a mark that would give a feeling of an electronic fingerprint, a futuristic unique ID. This mark could then be used throughout the summit for many different interactions, helping not only brand the event, but bring to life the purpose behind it.
Color Exploration:
Creating a color pallete that had a link to Event Farm's (producers) primary colors, while being bold, futuristic and memorable.
