To save the NHS, there must clearly be a large number of activists who truly believe in free healthcare.
However, the majority of protesters are only employees of the NHS.
Increasing the number of activists through the most influential group of people (18-24 year olds) will encourage change and awareness.
Deliverable 1: Posters
Side campaign: Born in the NHS
Side campaign: Life without the NHS
Deliverable 2: Instagram page
Targeting the young target audience, the posters are approachable and easy to access or share.
Deliverable 3: Video
The video is hosted online for similar reasons as the Instagram page.
Finally, save the NHS.
