A concept for a brand of toddler & baby snacks.
Name, logo and packaging concept by Ryan Whitwell.
Name, logo and packaging concept by Ryan Whitwell.
My idea behind these products was based around the concept of 'on the go' snacks.
The name "Little Explorers" evokes both the physical movement between places, but also how a baby/toddler experiences new textures and flavours and explores new foods.
The name "Little Explorers" evokes both the physical movement between places, but also how a baby/toddler experiences new textures and flavours and explores new foods.
The idea of travel and exploration is carried through the packaging.
The packs incorporate buckles, straps, buttons and sew on patches to mimic a bag or satchel.
The pack design uses colour coding to distinguish flavours and .
The brown section at the top is there to connote nature, organic and tradition.
The brown section at the top is there to connote nature, organic and tradition.
"Patches" close up
A square logo was created for use on social media pages and thumbnails.
