Jesse Wu's profile

Fictional Branding | One

Bob's Burgers | Bob's Burgers
 
Inspired by the fun-loving family, I created a logo that reflects the silly and cartoonish vibe of the Belcher family and burger point. Now, Bob's Burgers has a brand to match its uniquely crazy restuarant experience.
Los Pollos Hermanos | Breaking Bad
 
Reimagined as a high-end restuarant, which they could have been with all the extra green they secretly had, Los Pollos Hermanos now offers a one of a kind restuarant experience with the freshest ingredients from local farms and vegetable gardens.
Nimbus Racing Broom Company | Harry Potter
 
The days of power and strength in sports are behind us. Now, it's all about speed, agility and quickness. Companies like Nike and Under Armour are encourporating the importance of speed into their new slogans, ad campaigns and products. Nimbus Racing is no different. With the game changing its direction, this new logo captures the speed of the brooms that Nimbus Racing creates. Zoom zoom.
Paddy's Irish Pub | It's Always Sunny in Philidelphia 
 
After countless years of having customers walk out of Paddy's due to the chaos ownership brings, there needed to be a huge change. With this new logo, Paddy's now offers a family-friendly resturaunt and sports bar and sales are through the roof! 
Planet Express | Futurama
 
Planet Express is a small and eager intergalactic shipping company offering an "okay"-level of customer service. This new logo reflects their youthful spirit and ability to ship things to you in their ocean-green colored spaceship.
Rent-A-Swag | Parks and Recreation
 
This new Rent-A-Swag logo reflects practically everything about Tom Haverford - his need to always be walking on red carpet, his ability to name all the shades of black that Jerry/Larry/Gary can't, his love for the nice things in life and his need to always exude swag.
Sacred Heart Hospital | Scrubs
 
 
Schrute Farms | The Office
 
After retiring as one of the greatest regional managers Dunder Mifflin has ever scene, Dwight Schrute transformed Schrute Farms into one of the best bed-n-breakfasts in the Scranton area. Featuring an authentic rustic vibe, fun farming activities and a barnyard petting zoo, this 5-star resort is another thing Dwight can add on to his list of accomplishments. 
Scott Cooper Draper Pryce Ad Agency | Mad Men
 
After deciding that having a logo that said "Scott Cooper Draper Pryce" was way too long, this simple yet bold logo was created. The lion crest captures the mentality that the ad agency wants to embody in their work - that they're the kings of the industry. 
Springfield Nuclear Power Plant | The Simpsons
 
 
The Springfield Nuclear Powerplant has been a staple of the Springfield community for ages. 
 
The Artisanal Knot Store | Portlandia
 
The finest knot store in Portland now has a logo to match its iconic artisinal knots. Clean and simple. Now you too can be finely entangled in tradition, culture and another artisanal-type word. 
The Krusty Krab | SpongeBob Squarepants
 
If only Mr. Krabs wasn't so cheap, this five-star resturaunt could finally be a reality. This newly reimagined Krusty Krab can now give you an authentic underwater experience along with its iconic signature hamburger, the Krabby Patty.
Vigor Talent | Bojack Horseman
 
After Princess Carolyn left to start her own talent agency, Vigor took a huge hit. With many of their clients heading over to Princess Carolyn, Vigor eventually went under. Under new management, they decided to rebrand themselves as a younger, hipper, more vibrant talent agency and thus was born the new Vigor logo. 
Fictional Branding | One
Published:

Owner

Fictional Branding | One

A series of fictional logos for fictional companies and businesses seen in pop culture today.

Published: