FUNCTIONAL & FRIENDLY UPDATE FOR HELP REMEDIES
After Help Remedies' national rollout it became clear that their paper pulp and plastic clamshell case was overly complicated to merchandise—requiring its own custom display—and too expensive to produce at scale.
Help's product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be produced cheaply and displayed neatly on standard pegs.
As drug competitors such as Target's UP&UP had been upgrading their identities to appear clean and minimal, we took the opportunity to introduce friendlier, more daring graphics to our pack fronts. Help was sold soon after, and sadly these new packs never reached large-scale distribution.
Help's product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be produced cheaply and displayed neatly on standard pegs.
As drug competitors such as Target's UP&UP had been upgrading their identities to appear clean and minimal, we took the opportunity to introduce friendlier, more daring graphics to our pack fronts. Help was sold soon after, and sadly these new packs never reached large-scale distribution.
