Founded in 1795 by Gaspare Paoletti in Follina, one of the most important centers for the processing of wool in the old Republic of Venice, Lanificio Paoletti is a manufacture of yarns and wool that has endured two World Wars and the subsequent Austrian and Nazi invasions. Today it’s a company that provides Shetland wool fabrics, Tweed and Lambswool to the biggest fashion houses, including Giorgio Armani and Chanel. Its products walk in the most important fashion runways in Monaco, Paris, Tokyo and Shanghai. However, the woolen mill comes from the inside as a traditional family-run business, in which the image of the owner (in the local dialect "paròn") and the employees are bounded in several historical and contemporary anecdotes. This monograph collects some of these stories through texts and photographs, comparing the local image of the company to the bright world of high fashion and runways.