Full branding project for a insurance company that don't want to be boring like all others. We designed all concept, strategy and visual and verbal identity and assets to talk directly to the consumer as a company that wants him to be relaxed about knowing, searching and buying his insurance. Ufa! means relief and all touch points are meant to be happy and with a good emotional approach.

 

The logo was totally designed in every single detail in proportion, typography adjustments and spacing. Tailor made for a perfect visual result.

 

Blue and yellow, cold and hot; two contrastant colors that are able to combine in multiple possibilities.

Examples of how images and visual communication gets to the consumer. Happy! Smile! Family! Fun! Secure!

Hope you have enjoyed!