Natrel
Natrel makes the #1 Lactose Free milk in Canada. The main reason for its success is that it tastes like regular fresh milk. Last year they launched a taste test campaign featuring regular people who clearly could not taste the difference between Natrel's Lactose Free milk and regular milk. It was extraordinarily successful. This year, we raised the bar by inviting the world's foremost milk experts to take the test. They didn't do any better. But they couldn't let our interviewer know that.
