This project is about designing a beer can for Marz Brewery (and accompanying 4-beer packaging, aka: a box) for their new beer: Nasal Cavity. 

 

An especially crafty beer brewery in Chicago, Marz was built by a community of artists, home brewers and beer nerds. Craft beer is one of the special things in life, that makes the day taste and feel a little better.

 

Marz needs a truly novel, expressive packaging for their beer Nasal Cavity, which is their weirdo beer, a bizarre but delicious mix of multiple ingredients alongside the snot-inducing Wasabi root. 

 

It is all about getting weird, experimenting and freaking the client out. After researching about the beer, the big question came out: how this could be visualized? What comes to mind?

My creative process began with the idea of a nose and hair flowing around: hair everywhere. The nose, which is the start for the hair, could be the Marz logo or the top of the can itself. 

 

After all the critiques I found interesting playing with the hair to create the Nasal Cavity name. I started to play around with different scripts and hair movement.

 

Making the hair slightly more real, grosser and more hairy. Trying to find a balance between legibility and messier, looser. The can would be more interesting if it is creepier than cleaner.

 

 

As it is shown, the main element of the box design and the beer can is the hair. I have created a world of hair.

 

I have combined different hairs, grosser with thiner (more real), trying to create a creepy, weird fantasy. I have finally found a balance between legibility (of the text) and this sort of scary hair design, so people could be surprised and feel interested about the beer. 

 

At the box is represented one of my first ideas: the hair flowing around starting from a nose, the M of the Marz logo. From there everything begins to get messier.