Jeromy Lee's profile

E-Cigarettes, a Wolf in Sheep Skin

Jeromy Lee
•
Problem: Tobacco usage has been a major problem in the US for decades. By the 1990s, advertising had been severely restricted, and sales began declining. Throughout the past five years, e-cigarettes have replaced cigarettes for the millennial generation. The same unrestricted advertising environment that existed in the 1960s has been recreated today for these nicotine-based devices
Restrictions: Create an interactive digital publication article addressing a social issue.
Execution: The tobacco industry has been acting as a wolf in sheep skin, marketing e-cigarettes as a healthy alternative. This inspired me to capture the feeling of the 1960s, to begin connecting the similarities of e-cigarettes sold today with tobacco sales strategies of the 1960s. Illustrations compare advertisements from then and now. 
Media: iPad Digital Publication
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
wolf tobacco smoke smoking experimental cigarettes e-cigs electronic bars undercover DISTORTED
E-Cigarettes, a Wolf in Sheep Skin
Published:
Jeromy Lee's profile

Owner

Jeromy Lee's profile
Austin, TX, USA

E-Cigarettes, a Wolf in Sheep Skin

The current unregulated environment of E-Cigarette advertising has created a dangerous environment for consumers. Big tobacco is acting like a wo Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives