Zanzara branding was done as part of Hand lettering class at Cornish College of the Arts. For this project, I created 3 separate wordmarks, given each company assigned, a distinct typographic treatment. My goal is to brand each company beginning with research and then designing an appropriate. custom lettered logo.
I was assigned to design
1. Pet Day Care + Dog Walking Services - targeting local dog owners, budget-friendly, West Seattle location.
2. Yoga Apparel - west coast, modern aesthetic with a mid-range price point, targeting 25-50-year-old active women, sold locally at Nordstrom and smaller athletic inspired retail stores.
3. Surfboard Company - renowned manufacturer based in Southern California since 1964; shapers and designers of custom longboards; retro aesthetics; boards ship globally.
