Herman Miller is an American manufacturer of office furniture, equipment and home furnishings. It is notable as one of the first companies to produce modern furniture is likely the most prolific and influential producer of furniture of the modernist style. But the current website e-commerce experience feels broken. So here's a redesign concept, providing a highly immersive experience to the user from beginning to end by use of big imagery, quality content, bold typography(getting rid of the FF Meta font), clean navigation and slick interactions. This direction could help evolve their eCommerce experience in an effort to drive better conversions.