Client: SYSTEM ACTION
Product: SYSTEM ACTION BRAND
Agency: ROAD
 
Idea: System Action is a clothing brand that compites directly with textil giants as Inditex. The difference with the other brands is that System Action designs and produces in Poblenou (Barcelona). The idea includes Colón (an icon from Barcelona famous for pinting America with the finger) pointing down, explaining that the clothes are from here, and not from China or Taiwan.