Opportunity:
Under the Plexifilm label, design a series of four DVDs about the visionary designers Steve Jobs, Charles Eames, Philip Johnson and Dieter Rams.
Solution:
These visionaries designed useful and impactful designs that became timeless. They pushed ideas further, and kept searching for better ways to communicate concepts. As I designed the DVD series, I embraced this mindset, and I developed a set of DVDs that are timeless because they are useful. I pushed the idea of what a DVD case is used for, and gave each case its own purpose beyond that of simply being a case.
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/54856a35631459.56fdbfb535af1.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6d0cca35631459.56fdbfb536022.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2ede3635631459.56fdbfb5366cb.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe073835631459.56fdbfb536c6f.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/49d2ac35631459.56fdbfb537214.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d15ef035631459.56fdbfb5376f9.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a405d135631459.56fdbfb538430.jpg)
![elledge Willis Nye design DVD case series Visionaries steve Jobs Plexifilm graphic package jewel White](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1c3bc035631459.56fdbfb5388f8.jpg)