For the second year running, Ford sponsored the famous competitive cooking show, MasterChef Italia, with the product placement of the new Ford C-MAX.
How to convert a mere and common product placement into a wider idea and a real sponsorship?
By converting the MasterChef Italia event itself into a brand new well-known and live event:
the Ford Social Restaurant, a temporary restaurant entirely dedicated to the MasterChef Italia live tweeting, opened for nine weeks on each Thursday night, during the TV on-air, inside one of the largest indoor marketplace in the world: Eataly Rome.
Category: Digital & PR event / Branded content
Client: Ford Italia
Agency: Blue Hive Rome (Ogilvy, Wunderman, Mindshare)
Creative Director: Federico Russo
Client: Ford Italia
Agency: Blue Hive Rome (Ogilvy, Wunderman, Mindshare)
Creative Director: Federico Russo
Digital Creative Director: Alessandro Izzillo
Copywriter: Niccolò Lucchino
Art director: Simone Mari, Marina Biagini, Giorgia Xia
Social Media Manager: Danielantonio DI Palma, Simona Vargas, Alessandro Cruscov
CdP: The Jackal
Copywriter: Niccolò Lucchino
Art director: Simone Mari, Marina Biagini, Giorgia Xia
Social Media Manager: Danielantonio DI Palma, Simona Vargas, Alessandro Cruscov
CdP: The Jackal
Case history
