Lunar Baths is my submission to the JKR Juice 2016 competition. The brief asked us to create a brand for the purest water ever, that was found in space. 

 

I came up with the idea that the water from the moon, in its purest form, will have a positive effect on the body; with this brand revolving around the full moon. With my brand, I wanted to create an experience, rather than just a piece of packaging. The concept of the brand starts with people gathering at the Lunar Baths every full moon to immerse themselves in a pool of lunar water under the sky; allowing them to harness the positivity of the full moon.

 

The other aspect to the brand is the monthly supply of lunar water, that is taken away from the Baths for daily consumption; so that the benefits are topped up until the next full moon.