Indulge
The Indulge brand encapsulates a specialist retail offering of premium grade coffee, crêpes
and Belgian chocolate. The primary objective was to create a new brand for Indulge, which
would be the face of this product offering. The branding needed to sit comfortably alongside
the established store branding and provide the vision to roll-out the retail concept into stand
-alone units, such as the pilot store on O’Connell Street, Dublin. This brand Identity was Highly
commended by the Institute of Designers Ireland.
The Indulge brand encapsulates a specialist retail offering of premium grade coffee, crêpes
and Belgian chocolate. The primary objective was to create a new brand for Indulge, which
would be the face of this product offering. The branding needed to sit comfortably alongside
the established store branding and provide the vision to roll-out the retail concept into stand
-alone units, such as the pilot store on O’Connell Street, Dublin. This brand Identity was Highly
commended by the Institute of Designers Ireland.
