Modern western society has become distanced from the idea and the physicality of death since the vast improvements made in the healthcare and pharmaceutical industry. Research has shown that this lack of experience and naivety leads to millions of us not leaving dying wishes and thus not knowing the wishes of our dead loved ones. Perhaps this is also why 83% of the British public are uncomfortable with talking about the idea of death and dying.* 

 

Immortality is a far more appealing idea of a possible future, where 300 is the new 30. Of course there are always two sides to an idea, for some people it is easy to dismiss the concept of immortality as fantasy. Or to believe that even if it were a possibility, they wouldn’t want it. Ultimately we are scared of death as much as we are of eternal life. 

 

Chasing Immortality challenges both sides of the idea that death is not the end; staring death directly in the face and declaring, “not today.”