Made of Pakistan is a platform (spearheaded by Pakistani clothing retailer Leisure Club) that hopes to educate, inspire and bring awareness to all that is good in Pakistan by featuring on-going projects that create social impact in Pakistan, as well as market a product line made through collaborations with Pakistani artists and designers.
I was asked to design its identity and also its first line of merchandise.
Final Logo
Color Palette
Branding Patterns
Branded Collateral for print + web
Merchandise