Programme and poster for the San Javier Theatre Festival.
The idea of the campaign is based on the following sentence: "The play must be a just and lively image of human nature." (John Dryden). With this conclusion we get the main idea "Theater is human nature," because this is a representation of the human being on stage. Two concepts merge to create the festival graphic style and represent the theater: nature, spontaneity, beauty, – classic, elegance, attraction...
Client
Ayuntamiento de San Javier
Project designed at Insignia MK with Mădălina Jora
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