"Connect young urbanites with the Desperados spirit, through an immersive experience that will help them release their daring side and push creative boundaries. Show how Desperados can help create that party mood wherever and whenever people are prepared to “release their inner tequila."

 

 

How can Desperados successfully generate the ‘party mood’, wherever and whenever they feel like it?

We as humans crave playfulness, the pleasurable act of being fun and lively. In fact, we are at that stage in life where relentless socialising has been raised above all else. 18-24 year olds are in a transformational stage of their lives. Students, drinking, working.

Games are the ideal platform for young people to ‘try on a different hat’, muster up courage and break the ice, especially when connecting with new people, worlds and experiences for the first time.
'Juego de Fuego' - The Desperados drinking game, using the party as a creative background.

 

• A 3 dimensional

 

• Immersive experience

 

• Easy to assemble.

 

• Overwhelmingly fun.

 

This time it’s about doing, not telling.

The box of beer itself effortlessly folds out into the playing surface, the bottle caps as counters. Rules, instructions, all of which are printed on the inside. Nothing else is needed.18 beers, 6 friends and hilariously entertaining fun.Keeping in line with the recommended units per adult.

 

We owe it to the brand for building those memorable connections.
All of which can be seen on our snapchat story. People from all over the UK sharing their unique experience with the game.

Snapchat story demonstrating The game in use.