People are drawn to things that are frightening. We love suspenseful entertainment that draws on our fears and/or cause us to question reality. I created a business model that uses those sensations for team building, fine dining, and an event space that is simultaneously thrilling, delightful, and premier.

This brand standards manual outline unique application of branding elements, including logo, color, font, and photography. I have included the project brief for reference + some environmental inspiration & a description of the space.